Over the last three decades the global consumption of fresh
vegetables has increased significantly, thus the market segment for fresh
produce has expanded by more than 20%. A survey conducted on American
consumers’ choice of supermarkets revealed that freshness of the produce and
its availability across the year was the single most deciding factor.
In an effort to understand consumers’ attitudes toward
produce packaging, the Produce Marketing
Association, Yerecic Label and the Perishables Group conducted a three-part
study. Almost 90% of the participants responded that the most important feature
of packaged produce is its ability to preserve freshness and taste.
All this has led to a greater availability of “four range”
produce, a term that refers to packaged, cleaned, possibly chopped and
sometimes-mixed produce ready for consumption.
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